Campaign – British Financial Industry

Campaign by the British Financial Industry. The British banking institute licensed my image for a two-year worldwide campaign. The image is used on front covers of  promotional brochures, in e-mailers, on the company’s homepage and secondary sub-pages of their website, etc.

The shot shows ‘lifestyle photography’ – a smiling woman with a white headscarf, long sleeve gloves and dark Dolce Gabbana sunglasses resting in a red classic German sports car Porsche 356 Speedster.

In addition the image has been used in 2007 for the business promotion of  the ‘SUN GLARE STUDIOS’ in Cape Town (South Africa), was included in the 2008 PSA ‘Gallery of Kyoto’ (Japan) exhibition celebrating the ‘World Photography Day 2008′ and was honored with an acceptation (open theme) at  the ‘2007 Al Thani Award for Photography’.

The shot is out of a series done with a non-professional model, featuring a mature 39 year old woman and mother of 4. It has been her first time in front of a professional cam ever. Available light photography, no make up artists or stylists, and no flashes (or other lighting equipment) have been used. The lady wears her own outfit. No post-processing was applied to ‘enhance’ the images. All done the ‘natural way’.

Up to now similarities of this series ( a 30 minute photographic session) have been used on the cover of the LUSSORI luxury catalogue, for the book cover layout of Janelle Brown’s Novel ‘All we ever wanted was everything’, on the cover of Europe’s famous ‘Auto, Motor and Sport Magazine’, (as well as a centerfold inside the magazine), on the cover (and web) of Austria’s Bazar magazine, featured on the french ‘Autodeclics’ (including the editors picks ‘car model of the week’)  …

→ More images by this series see Porsche Classic Cars – Speedster, Convertible, Coupe.