Fashion Portrait Photography

Campaign – British Financial Industry

Campaign by the British Financial Industry. The British banking institute licensed my image for a two-year worldwide campaign. The image is used on front covers of promotional brochures, in e-mailers, on the company’s homepage and secondary sub-pages of their website, etc.

The shot shows ‘lifestyle photography’ – a smiling woman with a white headscarf, long sleeve gloves and dark Dolce Gabbana sunglasses resting in a red classic German sports car Porsche 356 Speedster.

The shot is out of a series done with a non-professional model, featuring a mature 39 year old woman and mother of 4. It has been her first time in front of a professional cam ever. Available light photography, no make up artists or stylists, and no flashes (or other lighting equipment) have been used. The lady wears her own outfit. No post-processing was applied to ‘enhance’ the images. All done the ‘natural way’.